May 2012

Digital Marketing – An Overview

Should you be on Facebook, are you Tweeting or Blogging? These are the sorts of questions faced by many professional services firms as they consider how best to make use of the options opened up by each new development in digital marketing. Read More...

Digital Marketing - Getting Found

In last month’s introductory article on digital marketing, I made the point that it is not a panacea or silver bullet that will suddenly replace all traditional marketing initiatives and tools. What it does offer is significant potential for increasing communication and collaboration Read More...

Digital Marketing – Conversion

In this article we will consider the process of conversion – having brought visitors to your website how do you engage them to take the next steps in developing a relationship with your firm. Read More...

Digital Marketing - Analytics: Measurement and Metrics

Having travelled the path of embracing possible approaches to digital marketing over the course of this short series of articles, we now come to final element, which is the measurement and tracking of your digital marketing efforts. Marketers refer to the concept of ‘closed loop’ marketing. Measurement allows us to analyse what is happening with your marketing efforts and ultimately identify appropriate metrics and trends that you can use to test refine and retest all of your online activities. Read More...