Marketing Scorecards

Digital Marketing - Analytics: Measurement and Metrics

Having travelled the path of embracing possible approaches to digital marketing over the course of this short series of articles, we now come to final element, which is the measurement and tracking of your digital marketing efforts. Marketers refer to the concept of ‘closed loop’ marketing. Measurement allows us to analyse what is happening with your marketing efforts and ultimately identify appropriate metrics and trends that you can use to test refine and retest all of your online activities. Read More...